This new job world seems to give rise to a fresh set of values:

• People want financial independence (Life's worth is its net worth and the value of a society is its GNP)
• They want to work for themselves with others (not for others)
• They want to be master of their time (no longer being rushed and regimented into factories from 9 to 5)
• They want to work anytime, any place, anywhere when they feel like it
• They have more confidence in those that are genetically close than in their communities, which are fragmenting, or their friends (the value of which is subject of debate)

Add to this the innovative opportunities of the internet, satellite transmissions, broad band, wireless communications, SMS, cell phones, web cams, GPRS and you have a recipe for a new global niche that is on its way to becoming mainstream in the next ten years: the PajamaWorker industry. Due to the disappearance of many jobs our economies are slowly moving from a jobtaker to a jobmaker society whereby entrepreneurship or micropreneurship out of necessity will engender a PajamaWorker (home based) industry.

But how can we measure this evolution in the various countries?

A normal measure of business activity is the GDP, the value of all goods and services produced by labor and property during a year. While this does measure the competitiveness and business activity in the countries, it does not measure the entrepreneurial activity in startups or early stage ventures. The Global Entrepreneurship Monitor (GEM) research program is an annual assessment of the national level of entrepreneurial activity. What is apparent is that the entrepreneurial activity is increasing in tandem with the IP count and that there is a relation between IP count and independent agents setting up a home office. Furthermore there seems to be a relation between PajamaWorker counts and unemployment. The conclusion seems obvious; we have called it the PajamaNation� rule (or PJN rule)